
Meet Clayton: Our new AI educator for Home Equity Sharing Agreements
At Clay Financial, we know that choosing how to access the wealth tied up in your home is one of the biggest financial decisions you will make. That’s why we have taken an education-first, zero-pressure approach since launching Canada’s first Home Equity Sharing Agreement (HESA) over two years ago.
Because our HESA is a fundamentally new alternative to debt products like HELOCs and reverse mortgages, Canadian homeowners naturally have a lot of great questions. How is the final payment calculated? What happens if I want to sell in 5, 10 or 20 years? How does a HESA protect the equity I already have?
To make finding answers to those questions faster and easier, we are thrilled to introduce Clayton, our new AI educator!

Education without pressure
Clayton is a smart, interactive digital guide designed specifically to help Canadian homeowners understand how our HESA works. Think of him as a friendly, 24/7 knowledge base: whether you want to know how the appreciation share works, what the application process entails, how our HESA compares to other products, or where to get a free estimate, Clayton can give you clear, straightforward answers.
Clayton helps us deliver on our promise of being education-first and zero-pressure, now at scale. He is trained extensively on a curated library of proprietary HESA reference documents and our public education materials. He doesn’t want to sell you anything, he just wants to give you clear, factual, and transparent answers so you can decide if a HESA could be a good fit for your financial goals.
While Clayton is a highly capable AI equipped with smart tools to seamlessly assist you, he is strictly an educator. He does not act as a legal representative of Clay Financial and cannot enter into binding agreements on our behalf. He also cannot provide tax, legal or financial advice. Sometimes Clayton may not have the answer: if you ever have a highly specific question (or just want to speak with a person), Clayton will happily summarize your chat and connect you directly with our human team.
Because trust and privacy are paramount when discussing your home and finances, we built Clayton with data security as a priority. Every conversation you have with Clayton is securely processed right here in Canada. And since Clayton is designed for education, not data collection, he will never ask you to provide sensitive personal information during your chat.
Available whenever you are
Whether you are an early bird crunching numbers before breakfast or doing late-night research on how to fund a home renovation, Clayton is awake and ready to chat.
Clayton is officially launching in beta1 across our website today and is fully available on both desktop and mobile. You’ll find him waiting in the bottom-right corner of our website.
Click the sparkle icon to say hello to Clayton and ask him all about our HESA.
- Clayton is artificial intelligence and can make mistakes. Please review our Terms of Use regarding the use of artificial intelligence tools before chatting with Clayton. ↩︎


